Tees are a season-less & essential wardrobe staple, and despite the endless options, Junk Food always comes up as an LA Kids Market fave.  Here's why:  1) Super soft, premium fabrics that stand up wash after wash; 2) Vintage-looking fabric & graphic treatments so we get to have the cool vintage tee without the moth-holes & thrift-store whiff; 3) Their creative team definitely has their finger on the pulse of what the kids & tweens like these days -- every new collection of designs always includes a wide range of licensed images & original graphics that reflect what's trending in kid culture -- from fashion blogger-influenced designs and sassy dance team slogans, to cool throwback athletics and #stayweird graphics, they've got a tee for every personality & self-expression.

Showroom >> The Dressing Room | Suite A610 | 213.623.4773 | email


E-Shaws Pampered Fridays: Let's Play Dress-up!

Why wait for Halloween to let kids slip into the costumes of their favorite creatures—especially when companies like Just Pretend Kids offer a plethora of imaginative offerings year-round? From little lions and miniature monkeys to precocious pirates and tiny dragons, Just Pretend Kids encourages kids to escape into a magical world of make believe with an array of tutus, wands, wings and costumes for boys and girls from infant to size 10. Part of parent company Wyla Inc, which has designed, produced and supplied tulle, lace and novelty fabrics for over forty years, Just Pretend Kids offers a range of comfortable, kid-safe costumes and accessories with wholesale prices from $1.50 to $40.  Audrey Goodson Kingo, Earnshaws

Find Just Pretend Kids at the LA Kids Market in the 40,000 square foot California Marketing Associates (CMA) Showroom located in Suite C1300 on the CMC's 13th floor, C-wing.  Better known as one of the CMC's premier Gift & Home showrooms, CMA is also an essential resource for kids apparel, accessories toy, gift & novelty lines like Hatley, Bunnies By The By, Kids Preferred, Hello Kitty-licensed products, and so much more.  Be sure to stop by their showroom when you're here for the LA Kids Market.

>> CMA Showroom, Suite C1300 | 213-452-7000 | sales@cmagifts.com

#teeoftheweek: Le Ballon Rouge by Pop Kids

Pop Kids' homage to 1956 childhood classic French film The Red Balloon, gets our love as this week's fave kids tee.  This new Chicago-based brand screen-prints all of their sweatshop-free garments by hand (yay for handmade!).  Expect a range of cute tees & raglans for cool boys & girls (plus onesies for baby) featuring their fun graphic odes to childhood staples & pop culture faves like the alphabet, Beatles, and Batman.
Find the line at:  Scoop Showroom, Suite A603 | (213) 674-6365, info@scoopshowroom.com  

The Red Balloon (1956) by Albert Lamorisse.


#lookbookluv: SUPERTRASH GIRLS
Autumn/Winter 14

We love Dutch brand SuperTrash (ST) Girls for its effortless ability to translate high fashion looks for girls & tweens season after season.  Their amazing Autumn/Winter 14 collection is spot on, combining contemporary aesthetics with punk edge, on point with the young rockers influence we spotted all throughout Fashion Week designer runways in Paris & New York for Fall.

View the line exclusively at:
Smallshop Showroom, Suite A692 | 213.488.0090, jody@smallshopshowroom.com


#mommymondays: Foxy Vida

Foxy Vida bags is our pick of the week for Fall/Winter 2014 maternity must-haves. The collection of sleek shapes, satchels & clutches, clever options (wet bags & diaper clutches doubling as iPad covers), and oversized chevron, diamond & lattice prints, transform these functional diaper bags into chic everyday bags for style-conscious moms.

Find the line in two showrooms at the LA Kids Market:
Smallshop Showroom, Suite A692 | 213.488.0090, jody@smallshopshowroom.com
West Coast Maternity, Suite A639 | 213.892.0779

Fall/Winter 2014 Preview: Tween Fashion Goes 90s


We're pretty excited by the rocker influences we're still seeing for Fall/Winter 2014, from Saint Laurent's glorious Paris show & Balmain's for Menswear down to the Tween & Juniors F/W 14 Preview shown in Los Angeles today by Directives West for the LA Majors Market. The LA preview confirmed that the look for tweens this Fall is major 90s grrl, mixing key trend elements that include plaid & animal prints, camo, black jackets, combat-inspired boots, cute beanies & caps, slogan, band & novelty tees, and other references to music & punk/rock icons.

Stay tuned for our F/W 14 picks featuring this rocker-influence trend in LA Kids Market showrooms.


Fall/Winter 2014 Collection

We're major fans of Dutch children's brand MIM-PI, marveling at the imaginative & fashion-conscious collections they present season after season.  And as crazy cat ladies, we're especially enamoured by their new Fall/Winter line which is a homage to kitties! Bright and playful, filled with pattern mixes, cat motifs and colorful yarns, the collection encapsulates everything we love about great children's fashion: contemporary aesthetics, amazing fabrics, and designs that delight kids & encourage creative self-expression.


See the line in LA exclusively at:
Patti Bergstrom Sales | 888.622.5207 | patti@pattibergstromsales.com